Steps to Attract Family Tenants
Families often seek stability and longer tenancy periods, making them a desirable segment of the rental market. However, attracting and retaining family tenants requires a specific approach. Here are six savvy steps to optimise your property for family living.
Safety First: When letting your property to families, safety is paramount. It’s crucial to meet all safety regulations, including secure windows, gates, and fences. Install working smoke detectors and child-proof any stairs or balconies to prevent accidents.
Space and Storage: Families typically have more belongings than single tenants or couples. Offering ample storage solutions, such as built-in wardrobes, generous kitchen cupboard space, and possibly a shed or garage for outdoor items, can make your property more attractive.
Durable Furnishings: If you’re offering a furnished property, opt for durable and easy-to-clean furniture. Materials like leather or washable fabrics that can withstand a bit of wear and tear will be appreciated by families with young children.
Garden and Play Areas: A secure garden where children can play safely is a significant draw for families. If space allows, consider setting up a dedicated play area or a simple, low-maintenance garden.
Nearby Amenities: Highlight nearby schools, parks, healthcare facilities, and shops in your advertising. Easy access to public transport and main roads is also a selling point for families who need to commute or take children to various activities.
Flexible Layouts: Properties with multiple and flexible living spaces are ideal for families. Spaces that can serve multiple functions, like a spare room that can be an office or a playroom, add appeal to family tenants.
By making these adjustments, landlords can make their properties highly attractive to family tenants, potentially increasing the likelihood of longer tenancies and reduced vacancy rates. Tailoring your property to meet the needs of families not only opens up a broader market but can also lead to a more stable rental income.
