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James Anthony Estate Agents are the only agents in Northampton working in conjunction with the Land and New Homes Network to provide services for land and new homes.

New Home Sales

We Take Your Business Seriously

We’ve built up a reputation and service within the Land and New Homes market through understanding the needs of house-builders and land-owners but also by tailoring our approach to provide resources that help to promote and achieve growth within the market.

We know the successful elements needed at the launch of a development and have the expertise and commitment to support the project to its completion. Aligning with that, we have a wealth of experience in undertaking and managing the site sales operations for our clients, working to uphold your professional reputation and work towards your best interest.

We have worked with a range of the UK’s leading housebuilders and appreciate the nuances and details involved with premium developments. Our key business driver is always to secure the best value for our clients above taking a sales rate. Additionally, we focus on relationship-building, ensuring that everyone’s objectives are met both in the long and short-term.

Partnering with us means that you can achieve unrivalled exposure and enable the development to engage with an extensive catchment area. In short, we will help you to take your investment to the next level.

Land & New Homes for Sale

Development Consultancy Services

We provide ‘on the ground’ insight and advice that routinely translates into profitable results.

We can deliver design advice or tactical guidance on key regeneration projects. You can look to our team for option appraisals and scheme optimisation to feasibility studies, getting the housing mix right for a specific location or anything else that might crop up during the project.

Our service offering is driven by understanding the needs of our clients and ensuring we deliver value. We offer a tailored approach to each project to ensure our strategies and guidance maximise the value of your assets.

Come to us for specific advice and commonly requested services such as:

  • Pricing
  • Market Research
  • Concept Analysis
  • Scheme Analysis
  • Value Engineering
  • New Home Sales


Land is an immensely valuable asset, this is something that you’ll already realise and appreciate as a land or property owner but there are a plethora of development opportunities available to you that you may not be aware of. You may have already applied for planning consent with a view to selling, for example, but there are many lucrative options that are regularly overlooked.

We’re specialists in providing unrivalled insight and industry intelligence that can be combined with introducing you to local specialists and trusted property buyers.

We can help you navigate the many pitfalls that can occur when assessing a valued site which, when combined with our network of national, regional, and local housebuilders, provides you with a platform with which we can work together to find a serious buyer and prioritise maximising your return on investment.

What Types of Sites are of Interest?

Currently, there is a demand for a wide range of sizes and shapes in land. Uniquely shaped parcels that would suite bespoke properties in densely populated areas to more open plots that could be used for mixed use developments are particularly desirable, alongside gardens, office buildings and commercial properties.

Brownfield, Greenfield, and Strategic Land all have potential for a myriad of uses – from residential houses and care homes to retirement developments and affordable housing.

We are attuned to the needs of those thinking of selling land in close proximity to their homes and neighbours and so we look upon the project as a partnership. Carrying out community consultations when necessary and clearly explaining the process to help you achieve the level of planning consent you require to secure a sale.

We excel at adding value for our clients at any stage of the process. Submitted planning? Awaiting a decision? Been refused? Consented? We can help you!

What Part Does Planning Play?

Land tends to be offered for sale in one of three ways:

  1. With planning consent
  2. Without planning consent
  3. Subject to planning consent

If the property is sold subject to planning, the interested buyer will agree to buy the site and exchange contracts as long as they are able to secure the planning consent they need to develop on the land (this agreement will be covered by what is known as either an option or conditional contract). Therefore, it becomes the buyer’s responsibility to submit the planning application at their own cost and when/or crucially if the planning consent is granted the sale will be completed. While selling a site in this manner has risks and can be protracted a lengthy process It is by no means insurmountable.

It is not uncommon to be baffled by the terminology and processes involved so please do get in touch if you have any questions at all. We have knowledge of the land and property development industry and the parties involved enables us to offer unrivalled advice and insight.

With our help, you can achieve the best possible price with the least possible fuss.

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